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Content marketing is a great way to get some really good amounts of targeted traffic to your website. Most marketers, however, have a hard time getting this traffic organically from search engines.
This happens because they target the wrong keywords. In this article, I want to show you how to research your keywords like a Pro and get maximum results from your campaigns.
Keyword research is really at the core of all the content marketing that you will be doing. It’s essential that you do it the right way. Don’t worry, even big names in the industry have often failed at getting this right.
The most important lesson to learn is that keyword research for SEO is totally different from keyword research for ads.
There is a keyword research method that I find in most content marketing courses: go to Google Adwords Keyword Tool. Input some keywords that you may think about. The Google keyword tool (in 2016 it’s called Keyword Planner) returns a list of suggestions. Then you try to get the keywords with the highest number of monthly searches. And the lowest competition.
This is what we base our core SEO elements (the keywords) on. And it is wrong.
Here are 3 tips that will help you succeed in finding the optimum keywords and help bring free traffic to your blog:
1) Find the Search Volume that is relevant to your SEO-powered campaign.
The thing is that the volume of searches that the Google Planner shows you is not going to be useful for you. None at all. Some experts will tell you that a keyword you plan to use should have 10,000 searches.
But this won’t help you rank on search engines. This may help you get a good AdWords ad that has some nice potential. But that’s it, it’s for advertising. So, totally not useful for you.
To begin using the Google keyword tool for SEO, you need to use a few hacks. Go to: https://adwords.google.com/o/KeywordTool
You will see on the left-hand side that it displays that the keyword tool did a broad search for the keywords you typed in. That’s not what you need for SEO. You need to check the Exact Search box. Seeing how many exact searches there are for any given keyword is what will actually provide you value.
As a bonus tip: you should use keywords that have 3,000 or more exact searches. That will help you get some good traffic. Anything below 1,000 exact searches will not help you too much.
2) Checking the competition for keywords from an SEO point of view is completely different from checking the competition for Google Ads. Competition for Google ads is what the Google keyword tool shows you.
Here’s how you do it the SEO way:
You need not use the Google keyword tool for this one. Just simply go to:google.com and type in your keyword, as a phrase. E.g. “Keyword”, instead of just searching for : keyword. Add those commas.
Making the google search for your keyword with commas will display you how many other pages could possibly get indexed and ranked for the very same keyword that you plan to use. This is useful for thinking about competition from an SEO point of view.
Here you can make the following considerations:
Very low competition: under 100,000 search results.
Low competition: 100,000 to 2,000,000
Medium competition: 2,000,000 to 10,000,000
High competition: over 10,000,000
Very high competition: over 100,000,000 (this should not be pursued, if your site isn’t big)
3) Use tools to help you get better results faster or to help you check that you’ve done a good job on your own.
Professionals use tools because they help analyze keywords faster and also help them make sure that their estimations were correct.
The best tools (that do both research and analysis) are:
– SEM Rush (http://www.semrush.com) -> it helps analyze keywords from an SEO perspective, includes exact searches, competition calculated for SEO and trend of the desired keyword. (knowing the trend for the keywords you plan to use is essential). Used by most professionals.
– Squirrly (http://www.squirrly.co) -> has a keyword research tool that is integrated in the WordPress dashboard and shows the same as SEM Rush + shows how discussed the keywords are on twitter and forums, and displays a Top of all the keywords, that takes into account the possibility of ranking for each keyword, compared to your competitors.
These are very useful, because other than exact searches and correct analysis of competition, they offer information on other aspects that heavily influence the success of your content marketing efforts.
Now that you know these pro tips, start searching for some great keywords to cover with your content marketing. You’ll be able to do it like a PRO now