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Crazy Egg is a company that offers website optimization tools and services, such as heat maps and A/B testing. Their content marketing strategy revolves around creating and sharing valuable, informative content that helps their target audience improve their online businesses. In this blog post, we will dive into the details of Crazy Egg’s content marketing strategy, including their content creation and distribution tactics, their goals and metrics for success, and how they use their content to drive conversions.
Find the best secrets from their content marketing campaigns inside: 151 Marketing Strategies and Hacks >>.
First, let’s take a look at Crazy Egg’s content creation process. The company has a dedicated team of content marketers who are responsible for researching and writing articles, creating infographics and videos, and publishing them on their own blog as well as other websites. They also collaborate with industry experts and influencers to create even more high-quality content.
One of the key components of Crazy Egg’s content marketing strategy is to produce educational content that addresses the needs and pain points of their target audience. This includes blog posts, ebooks, and webinars that provide actionable tips and strategies for improving website conversion rates, increasing traffic, and boosting online sales.
Crazy Egg’s content is also highly visual, with plenty of images, charts, and infographics to break up the text and make it more engaging. They also use video content, such as product demos and explainer videos, to showcase their products and services in a more interactive and compelling way.
In terms of distribution, Crazy Egg uses a combination of owned, earned, and paid channels to get their content in front of their target audience. Their own blog and social media accounts, such as Twitter and LinkedIn, are key channels for sharing their content and building an engaged community. They also leverage guest blogging and podcast appearances to reach new audiences and build their brand awareness.
In addition to these organic tactics, Crazy Egg also uses paid promotion to amplify their reach and drive more traffic to their website. This includes paid social media advertising, as well as sponsored content on other websites.
Now let’s discuss Crazy Egg’s goals and metrics for success. The main goal of their content marketing strategy is to drive qualified traffic to their website and convert that traffic into leads and customers. To measure the success of their content, Crazy Egg tracks a range of metrics, including traffic, engagement, and conversions.
Traffic is an important metric for Crazy Egg, as it reflects the number of people who are coming to their website and reading their content. They use tools like Google Analytics to track the source of their traffic and see which channels are driving the most visitors.
Engagement is another key metric for Crazy Egg. This includes metrics like time on page, scroll depth, and bounce rate, which all indicate how interested and engaged visitors are with their content. By tracking these metrics, Crazy Egg can identify which types of content are resonating most with their audience and optimize their content strategy accordingly.
Finally, conversions are perhaps the most important metric for Crazy Egg. They use conversion rate optimization (CRO) tools, such as their own heat maps and A/B testing software, to improve the effectiveness of their website and increase the number of visitors who take a desired action, such as signing up for a trial or making a purchase.
In conclusion, Crazy Egg’s content marketing strategy is focused on creating and distributing valuable, educational content that helps their target audience improve their online businesses. They use a combination of owned, earned, and paid channels to promote their content, and track metrics like traffic, engagement, and conversions to measure the success of their efforts. By following this strategy, Crazy Egg has been able to drive qualified traffic to their website and convert that traffic into leads and customers.