While writing for search engines may seem to make a lot of sense, we should think clearly about WHY we are doing that. Is it because we want to make search engine crawlers happy? Yes, perhaps, but we only need that in order to bring in Human readers to read our articles. So let’s stop […]

It’s great to see you in class today, thanks for joining and we’ll get started with real time intelligence right away 🙂 Last time (2 weeks ago) I showed you the mindset you need to have in order to provide better, more engaging content for your Human Readers. Since we talked a lot about the mindset, […]

There’s nothing better than having a class on Saturday, is there? Well, you know what they say: „there’s no rest for the wicked”, so let’s get into some more wicked stuff that would make most SEOs be like: “oh, you heathen!”. What I’m talking about is of course, optimizing content for Humans, which most people […]

Last time we’ve discussed the importance of optimizing content for Humans, because even though some of the visitors you’ll get come from search engines, it’s Humans that you ultimately wish to engage with your content. They are the ones who you want seeing you as an expert, buying products or services from you and so […]

It’s great to see you in class today, for what is the second lesson of our second training program. Nowadays you hear a lot about optimizing things for search engines, and it’s useful to take care of that aspect, but the risk of doing such is that you’ll miss the whole point: it’s humans that […]

Thanks for joining the class 🙂 As promised, today we’re taking a close look into what makes a wordpress site Hot, or Lame! (or.. was it “Not”? can’t ever remember) Most of us ask ourselves why some of our sites just won’t work. They just seem to suck in all of our energy, we put a […]