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When you first started working on your website, you might have thought that SEO techniques work like magic. You optimize a few articles and the structure of your site, and before you know it you’ll be on the first page of Google.
Unfortunately, the “If I build it, they will come” principle didn’t stand for long, and you created a Social Media Strategy so people would start coming.
If you haven’t already, it’s not too late. Let us give you a helping hand with our free course that will manage to get you up to 300 readers for every article you distribute.
But a great Social Media Strategy, won’t get you that far if you’re not using the right words.
How should social media distribution messages be different from the article you wrote?
If you’re familiarized with Squirrly, you already know that there needs to be a keyword in mind when you start writing a piece of content. This workflow is not just to help your site rank better than before, but also to make it easier for the audience that is searching for that topic, to find your content.
After you finish the article, you might consider that the right way to connect your social media strategy to your SEO techniques is to use the same keywords. You might have used it as a hashtag or just in the body of the Tweet you used to promote that piece of content to your Twitter audience.
Well, let me tell you why that is not the best approach. (learnt after hitting my own head against the wall)
You might think you’re targeting the same people, but in truth, most of the time you aren’t.
The people that search your keyword on Google won’t search the same term on networking platforms. But that’s not the only reason this isn’t the right approach for your Social Media Strategy.
The online environment is different too. Hashtags are made to show all the messages that are tagged with the same keyword. In many ways, it resembles a SERP. But the way your audience uses hashtags in messages is very different to how they use keywords while searching the Internet.
That’s why someone will go to Google and search for “dog veterinary near me” but use “#vetcheckup” to find the same information on Twitter.
Targeted content brings the best results, even in your Social Media Strategy
To find the best words to use on Twitter you can use Moz’s App FollowerWonk. A free account will provide all the information you need for this task.
After you’ve entered your account, go to the Analyze tab.
Here you can add the Twitter handle of your account if you want to improve the engagement with your followers, or the account of one of your competitors if you want to grow your reach. Either way, make sure to change the second field to “analyze their followers” and then press “Do it”.
If the account you want the information for has lots of followers the report might take some time to generate. You can come back to it when it’s finished. The app will save it in reports, up to 60 days.
There is a lot of useful information in the report that will help you improve your Social Media Strategy. Today we will focus only on the “Two word bio cloud”.
These are the words you should be using for your distribution messages. Even if they do not match the Keywords in your SEO techniques.
Focusing on them will help the right audience find you faster because you’ll be speaking their language.
How the Squirrly Plugin will connect your SEO techniques to your Social Media Strategy
What makes content more convincing is proof that others say it too. With Squirrly, this can be done quite quickly.
Go the Top of the Live Assistant menu and click on the Twitter icon.
By default, the Squirrly WP plugin will show you most recent Twitter messages that contain your Keyphrases. But you can also use the terms from the “Two word bio cloud.” You just need to click “Not relevant?” and type it.
An excellent way to find targeted tweets is to type your keyphrase as you would a hashtag with no spaces between the words, as you can see in the image bellow. This way you can find tweets on that specific hashtag.
Adding them to your content is as easy as can be. Just place your cursor in the text where you’d like to insert the Tweet and then click Inset it, and it’s done.
Presenting the same content in different packaging
It might sound like a hard task but having a successful social media strategy is not that difficult if you invest time in it.
When it comes to a great blog, distribution is just as important as content creation. But you must always find a way to use the right words for that particular online environment.