Expectation Marketing | Education Cloud

Welcome to the Expectation Marketing Audit!

Let's find out your audit score.

Which of this information is available on any page of your site?

On any page of your website. If none, just press next

Brand name

Brand logo

Brand motto/tagline

Contact infomation

Which of this information is available on your Home Page?

The information should be strictly on your home page. If none, just press next

Brand name

Brand logo

Brand motto/tagline

Contact infomation

Do you have a short description on your Home Page?

Try to put yourself in the shoes of someone that learns for the first time about your business and website

Yes and the description clearly presents to first time visitors what the site is about

Yes, but it doesn't clearly presents to first time visitors what the site is about

None

Which of these contact options are listed on your website?

On any page of your website. If none, just press next

Contact or Office Email

Contact or Office Phone Number

Support Email

Support Phone Number

Sales Email

Sales Phone Number

Which of these contact options are easy for the users to find?

If none, just press next

Contact or Office Email

Contact or Office Phone Number

Support Email

Support Phone Number

Sales Email

Sales Phone Number

How often do you post on the blog ?

More than Once a Day

Once a Day

Every Other Day

Twice a Week

Once a Week

Twice a Month

Once a Month

Once a Quarter

Once Every 6 Months

Once a Year

I don't have a blog

None

Do the blog articles provide answers to your audience's needs?

Yes

I don't have an active blog

None

Which of the following pages do you have on your site?

Pricing page

About us/Team Page

FAQ

Product/Service presentation

How often do you update these pages?

More than Once a Day

Once a Day

Every Other Day

Twice a Week

Once a Week

Twice a Month

Once a Month

Once a Quarter

Once Every 6 Months

Once a Year

Never

None

10.

Which social networks does your brand have profiles on?

If you don't have any, just press 'next'

Facebook

Twitter

Tumblr

Instagram

11.

Do you have social media buttons for all your social profiles on your site?

Yes

I don't have any social media profile

None

12.

Do you only post your site's content on your social media profiles?

Exclusively sharing content from your website

Yes

I don't post on social media

None

13.

Do you interact with people’s responses? (answer comments, retweet, like them back)

Yes

Very rarely

I don't post on social media

None

14.

How often do you post on Social Media?

More than Once a Day

Once a Day

Every Other Day

Twice a Week

Once a Week

Twice a Month

Once a Month

Once a Quarter

Once Every 6 Months

Once a Year

Never

None

15.

Do all your pages look good on mobile devices?

Yes

Some

None

16.

When Searching for your Brand on Google you can find :

If there's none, just press 'next'

Your brand name

Your logo

Your site

17.

Do you have an email list where you collect email address ?

Yes, and I send at least one email a week

Yes, but I don't send emails to them that often

I don't have an email list

None

18.

Do you send a drip (email sequence) of initial emails to help your audience with using your product or service?

Yes

None

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